---
title: "Omnicliq at the ECDM & RetailTech Expo"
url: "https://www.omnicliq.com/en/blog/omnicliq-ecdm-retailtech-expo-2025/"
description: "At this year's ECDM & RetailTech Expo, Omnicliq had a double presence that opened real conversations about how brands evolve today. Two speakers, two angles: adaptability beyond the hype, and the practical side of expanding abroad, both centred on strategy and preparation in a market that keeps changing."
category: "news"
datePublished: "2025-11-07"
readTime: "3 min read"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# Omnicliq at the ECDM & RetailTech Expo

> At this year's ECDM & RetailTech Expo, Omnicliq had a double presence that opened real conversations about how brands evolve today. Two speakers, two angles: adaptability beyond the hype, and the practical side of expanding abroad, both centred on strategy and preparation in a market that keeps changing.

**TL;DR.** A dual presence at ECDM & RetailTech Expo: Fanis Vacharis spoke about adaptability beyond hype, and Apostolos Ouzounis joined a panel on cross-border expansion. One shared message: strategy and preparation are what make brand growth durable.

## Fanis on adaptability beyond hype

**Fanis Vacharis, Co-Founder & Partner**, spoke about an adaptability that does not fade with the next trend. The question, he said, is not “should we adopt the latest trend?” but “does our team have the culture to see change early and adapt with a system before the market catches up?”.

The distinction matters. Brands that chase every trend stay a step behind. Those that build a culture of early recognition and disciplined change gain ground over time. Drawing on his dual background, developer thinking that ends in marketing results, he showed that adaptability is a capability you build, not an attitude. It is also the basis of the [growth strategies](/en/digital-transformation/growth-strategies/) we design with clients.

## Apostolos on cross-border expansion

**Apostolos Ouzounis, Director of Business & Strategy**, brought more than ten years of e-commerce experience to the panel on expanding abroad and, above all, the realistic side: not what sounds good in theory, but the obstacles that appear when a brand leaves its home market.

The topics were the ones we see daily in [global growth](/en/digital-transformation/global-growth/) work: which markets to enter first and why, in what order to build operations, where local adaptation is needed and where the core should stay the same, what this means for payment methods and logistics, and (the most often underestimated) how to set up measurement so performance in a new market does not rest on impressions. A practical panel from someone who has done it, not just read about it.

## Two perspectives, one through-line

The common thread between the two talks was no accident. Adaptability and expansion abroad are two sides of the same thing: **building a business that holds up under change**. The first is about change from technology and the market, the second about change when you enter new markets with different rules. In both, results come not from instinct but from strategy and preparation.

For Omnicliq, the double presence was also a statement of how we work: we do not look at problems from a single angle. [Our team](/en/team/) brings several disciplines to the problems clients actually face, and the best partnerships are with brands looking for exactly that range.