---
title: "Omnicliq wins Google Export Guru 2018"
url: "https://www.omnicliq.com/en/blog/google-export-guru-2018/"
description: "Omnicliq won the Google Export Guru competition again this year, taking first prize in the Travel category with the Let's Ferry project."
category: "news"
datePublished: "2018-07-26"
readTime: "2 min read"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# Omnicliq wins Google Export Guru 2018

> Omnicliq won the Google Export Guru competition again this year, taking first prize in the Travel category with the Let's Ferry project.

**TL;DR.** Omnicliq wins the Google Export Guru competition once again, taking the first prize in the Travel category with the Let's Ferry project — a recognition of the cross-border growth playbook the team has built around Google's international tools.

## About Google Export Guru

Google Export Guru is a competition that runs across several European markets and rewards the strongest international growth results. Its focus is campaigns abroad: the hard part of taking a business that works at home and making it perform in markets with a different language, brand awareness and buyer behaviour.

Google's country teams judge both the business outcome (revenue, new customers, market share) and the quality of the work behind it: account structure, bidding, creative localisation and measurement.

## Let's Ferry as Travel category winner

The winning entry was our work for **[Let's Ferry](/en/case-studies/lets-ferry-automations/)**, the Greek ferry booking platform that now takes bookings from more than 140 countries. We took an established Greek business and grew it across European and international markets, using Google's international growth tools, localisation per market and bidding tuned to ferry seasonality, which differs from country to country.

What impressed the judges was not the size of the revenue but the **efficiency of the growth**. In most international programmes efficiency drops as you open new markets. We kept it while growing, which is the hardest and most repeatable result.

## What the recognition signals

Winning the Travel category at Google Export Guru, not for the first time, shows that our approach to [global growth](/en/digital-transformation/global-growth/) delivers results Google itself wants to highlight.

For a brand seriously considering expansion abroad, the message is simple: we know what works when you go from Greece to the world. Which audiences to start with, where creative localisation pays off and where it does not, how to set up feeds and bidding to hold up at scale, and which measurement must be in place before budget goes up.

That is the method behind the award, and we bring it to every client who wants to grow beyond their home market. All our distinctions are on the [awards page](/en/awards/).