---
title: "Google Agency of Tomorrow — Summit 4"
url: "https://www.omnicliq.com/en/blog/google-agency-of-tomorrow-summit-4/"
description: "Omnicliq was at the fourth summit of the Google Agency of Tomorrow programme in Riga, together with leading digital teams from Central Europe, to close the cycle with real, measurable results."
category: "news"
datePublished: "2018-05-26"
readTime: "1 min read"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# Google Agency of Tomorrow — Summit 4

> Omnicliq was at the fourth summit of the Google Agency of Tomorrow programme in Riga, together with leading digital teams from Central Europe, to close the cycle with real, measurable results.

**TL;DR.** Omnicliq took part in the fourth Google Agency of Tomorrow summit in Riga, the close of the programme, where a whole year's work is measured against the baseline set at the first summit.

## Closing the loop in Riga

The 4th and final summit of the programme is essentially the review of the year. Each team shows with concrete data what it did with the commitments made at the [first summit](/en/blog/google-agency-of-tomorrow-summit-1/): what was built, what went into use, what was measured and how much it improved against the starting point.

For Omnicliq the year brought measurable progress in automation and attribution, changes that went straight into how we plan and work. They were the foundation for the [Gold at the Peak Performance Awards](/en/blog/peak-performance-awards-2018/) a few weeks later and for the international growth method recognised at [Google Export Guru](/en/blog/google-export-guru-2018/). That is the point of the programme: invest in skills, put them to use, measure them and build the next piece of work on top.