---
title: "Google Agency of Tomorrow — Summit 3"
url: "https://www.omnicliq.com/en/blog/google-agency-of-tomorrow-summit-3/"
description: "The Omnicliq team was in Warsaw for the third Google Agency of Tomorrow summit, together with leading digital teams from Central Europe. This is the moment plans move from paper into real client accounts and are judged by the results."
category: "news"
datePublished: "2018-04-26"
readTime: "1 min read"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# Google Agency of Tomorrow — Summit 3

> The Omnicliq team was in Warsaw for the third Google Agency of Tomorrow summit, together with leading digital teams from Central Europe. This is the moment plans move from paper into real client accounts and are judged by the results.

**TL;DR.** Omnicliq took part in the third Google Agency of Tomorrow summit in Warsaw: the mid-year review where every team in the programme shows measurable results from what it committed to.

## Mid-year checkpoint

The third summit is a mid-year check. Each team brings what it has delivered since the [second summit](/en/blog/google-agency-of-tomorrow-summit-2/), the other participants review the results, and the programme team adjusts the second half of the year based on what has been shown to work, not what “should” work.

For us, the mid-year review was the push to take [automation](/en/labs/google-ads-automation/) and [attribution](/en/business-intelligence/) deeper into client accounts: from “it works in a pilot” to “it runs on most of the performance budget”. That move from isolated tests to everyday standard is exactly what the programme is designed to achieve.