---
title: "Google Agency of Tomorrow — Summit 2"
url: "https://www.omnicliq.com/en/blog/google-agency-of-tomorrow-summit-2/"
description: "Omnicliq took part in the second summit of the Google Agency of Tomorrow programme in Warsaw, together with leading digital teams from Central Europe."
category: "news"
datePublished: "2018-02-26"
readTime: "2 min read"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# Google Agency of Tomorrow — Summit 2

> Omnicliq took part in the second summit of the Google Agency of Tomorrow programme in Warsaw, together with leading digital teams from Central Europe.

**TL;DR.** Omnicliq took part in the second Google Agency of Tomorrow summit in Warsaw, with one goal: turning the programme's themes into real changes in how the team works.

## From ideas to practice

At the second summit the programme moves from “understanding the ideas” to “changing something in how we work”. The sessions focused on where each team invests (automation, advanced measurement, team organisation) and on reviewing those investments with the other teams. It works because the group is small enough for real critique and mature enough to take it.

For Omnicliq it was a strong test of the early versions of the automation platform that later powered our work for [Politikos Shop](/en/case-studies/politikos-shop-automations/) and similar clients.

**In one line:** you build capability, not slides. And you do it with feedback that stings a little but moves you forward.

### What we kept
- **Automation with a purpose:** not “automate everything”, but cut manual work on repetitive tasks that steal time from strategy and optimisation.
- **Measurement as the foundation:** if you cannot measure properly, you cannot scale properly. That is why we always start with [data collection](/en/business-intelligence/data-collection/).
- **Organisation that supports delivery:** capability is built when roles, process and ownership are clear.

### Why critique from other teams mattered
When you present to teams doing the same work in another market, the feedback is not gentle: questions about your assumptions, gaps in measurement, edge cases in automation and “what breaks when volume goes up”. That level of critique is hard to get inside your own team.

### How it connected to our automation platform
The early versions of the platform had to prove that they:
- **hold up** in real conditions,
- **repeat** across similar accounts,
- **produce results that make sense** when checked against measurement.

The summit helped us separate a “feature” from real capability, and return to Thessaloniki with a concrete plan: what we change, who owns it and how we measure success. The next step came at the [third summit](/en/blog/google-agency-of-tomorrow-summit-3/).