---
title: "CEE Agency Summit 2023: our takeaways"
url: "https://www.omnicliq.com/en/blog/cee-agency-summit-2023-highlights/"
description: "This year's CEE Agency Summit has wrapped up: a closed meeting for Google Partners where the region's top teams sit at the same table as Google's product and strategy teams.

Dimitris Bachtsevanis, Head of Digital & Partner, represented Omnicliq, with the aim of bringing back practical insights on KPIs, measurement and next year's priorities."
category: "news"
datePublished: "2023-12-05"
readTime: "2 min read"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# CEE Agency Summit 2023: our takeaways

> This year's CEE Agency Summit has wrapped up: a closed meeting for Google Partners where the region's top teams sit at the same table as Google's product and strategy teams.

Dimitris Bachtsevanis, Head of Digital & Partner, represented Omnicliq, with the aim of bringing back practical insights on KPIs, measurement and next year's priorities.

**TL;DR.** Highlights from the 2023 CEE Agency Summit — the exclusive annual gathering for Google Partner Agencies across Central and Eastern Europe. Dimitris Bachtsevanis attended on behalf of Omnicliq; sessions focused on AI as a transformative force in digital marketing and Google's strategic direction for the coming year.

## Key themes: AI and the year ahead

Two threads dominated the summit agenda and the corridor conversations:

- **The transformative role of AI in digital marketing:** Not AI as a product feature, but AI as a layer reshaping how ad accounts get built, optimised, and measured end-to-end. Presentations from Google and from the agencies themselves focused on practical applications that have already moved client KPIs, rather than speculative roadmaps.
- **Google's strategic direction for the year ahead:** Announcements on upcoming product changes, measurement shifts, and platform priorities that agencies in the room needed to understand to prepare their clients. The kind of information that is publicly available months later, but which agencies receiving it early can act on first.

The summit is one of the few venues where regional agencies get to both share expertise and forecast trends together — platform insights flow from Google; practitioner insights flow back up from agencies who have already implemented them.

## What we bring back to the business

For us the value is not networking for its own sake, but coming back with things that go straight into practice. Every CEE Agency Summit leaves a few practical ideas that move directly into client work: a [measurement](/en/business-intelligence/data-collection/) pattern, a bidding setting in [Google Ads](/en/digital-marketing/google-ads/), a new approach to audience segmentation. Applied quickly and systematically, these small improvements add up over the year.

The next step is to build this year's takeaways into our 2024 plan for clients, prioritising what directly affects performance, measurement reliability and growth capacity. We will come back with more specific learnings as we apply them. See our distinctions on the [awards page](/en/awards/).