---
title: "Digital Marketing Insights: News"
url: "https://www.omnicliq.com/en/blog/category/news/"
description: "Data-driven strategies, expert analysis and practical tactics for e-commerce growth. From Google Ads optimization to Marketing Mix Modeling and SEO."
locale: "en"
---

# Digital Marketing Insights: News

> Data-driven strategies, expert analysis and practical tactics for e-commerce growth. From Google Ads optimization to Marketing Mix Modeling and SEO.

Next: https://www.omnicliq.com/en/blog/category/news/page/2.md

## Articles

- [Meta Agency Performance Summit 2026: AI-first](https://www.omnicliq.com/en/blog/meta-agency-performance-summit-2026.md): Omnicliq took part in the Meta Agency Performance Summit 2026 in London, an invitation-only event where Meta presented its strategy for the future of performance marketing. Michalis and Giorgos, our PPC Team Leaders, represented the team. The message was clear: performance is becoming AI-first.
- [Finalists at the Microsoft Advertising Awards](https://www.omnicliq.com/en/blog/microsoft-advertising-partner-awards-2026-finalists.md): Omnicliq is among the finalists of the Microsoft Advertising Partner Awards 2026, in the Performance AI Innovation category, together with Full Stack Experts and vita4you.gr. It is international recognition for work that brings AI and performance marketing together.
- [12 awards at the Search & Discovery Awards 2026](https://www.omnicliq.com/en/blog/search-discovery-awards-2026-12-awards.md): At the Search & Discovery Awards 2026 by Boussias Events, Omnicliq took 12 awards, including two Grand Winner titles. They cover strategy, content, data and performance: the full range of modern search.
- [Peak Awards 2026: Grand Winner and Top 5](https://www.omnicliq.com/en/blog/peak-awards-2026.md): The Peak Awards turned ten this year, with the ceremony on 5 October at the Grand Hyatt Athens and 61% more entries than last year. For us it was our best year at the awards: Grand Winner in one of the four main sections, a place in the Top 5 of the decade and 26 awards for the work we do with our clients.
- [Omnicliq at E-commerce Berlin Expo 2026](https://www.omnicliq.com/en/blog/omnicliq-ecommerce-berlin-expo-2026.md): Apostolos Ouzounis, Director of Business & Strategy at Omnicliq, represented the team at E-commerce Berlin Expo — the largest event for online business in Europe. Over two days he met leading brands, dug into the latest performance marketing trends, and gathered valuable insights on where the digital market is heading next.
- [Omnicliq at the Search & Discovery Awards 2026](https://www.omnicliq.com/en/blog/search-discovery-awards-2026-antonis-vogiatzis.md): The Search & Discovery Awards recognise work that turns visibility into measurable growth, when technical skill, strategy and creativity work together. That matters more than ever: search is changing fast, and brands are now discovered in AI answers, social and apps as well.
- [AI as a strategic asset in performance marketing](https://www.omnicliq.com/en/blog/ai-strategic-asset-performance-marketing.md): At the autumn CEE Digital Alliance C-level meetup in Bratislava, Omnicliq brought the performance marketing view through Fanis (Head of Automations & Partner) and Dimitris (Head of Digital & Partner), in discussion with teams from across Central Europe. The question was practical: how does AI become a strategic tool in daily work rather than a nice demo?
- [Omnicliq at the ECDM & RetailTech Expo](https://www.omnicliq.com/en/blog/omnicliq-ecdm-retailtech-expo-2025.md): At this year's ECDM & RetailTech Expo, Omnicliq had a double presence that opened real conversations about how brands evolve today. Two speakers, two angles: adaptability beyond the hype, and the practical side of expanding abroad, both centred on strategy and preparation in a market that keeps changing.
- [Omnicliq at Meta Performance Agency Summit 2025](https://www.omnicliq.com/en/blog/omnicliq-meta-performance-agency-summit-2025.md): On 2-3 September 2025 we were in Warsaw for the Meta Performance Agency Summit, together with teams from across Europe. The agenda was practical: the changes in performance marketing, AI in daily work and collaboration between brand, team and creators. What stood out: less theory, more practices already applied in accounts with real budgets.